Lynda McDermott, President of EquiPro International Ltd. “A delighted customer will continue to work with a consultant and recommend him to others,” he says. Repeat business is a sure sign that the customer is satisfied and “that's the best evaluation metric,” he says. Improve these possibilities by creating a presence that your audience can spend time in.
A good way to do this is to write a guest blog related to your specialty and promote it. Ultimately, your audience exists in real life, so you should be there, too. Face-to-face interactions are more memorable than their digital counterparts, and forging these relationships expands your network to a huge new audience. Build email marketing campaigns like a pro with our easy-to-use features.
Get the most out of your social media and email marketing with these easy-to-use social media sharing tools. Lin Grensing-Pophal, SPHR, is a Wisconsin-based business journalist with experience in human resources consulting on issues of communication, training and employee management. They hired him because of his experience, but any good consultant knows that the client is the expert in their specific business. I have spent the last 30 years of my career in the consulting business; 20 of them at KPMG and the last 10 at a smaller consulting firm, Bridgepoint Consulting.
While there are more and more opportunities for consultants, you'll need a constant flow of clients to maintain a consulting business. Learn more about Advantage's exclusive membership program, which provides personalized support to small businesses to develop their project portfolio, strengthen their business operations, reduce administrative burden and free up time to reinvest in serving their customers. After all, a strong relationship between client and consultant occurs when, as a business leader, you feel comfortable calling the consultant when you are faced with a problem that may not be related to a current project or experience, simply because you trust his vision and value him as a partner. When the consultant provides advisory services to a client, there are a series of evaluations that allow the consultant to determine if the client has received a return on investment, he says.
