If you're a business consultant looking to stand out from the competition, you need to take a closer look at your market and find out what you can do that others aren't doing yet. Psychological research has shown that the key triggers of persuasion occur in the receiver of the message (the customer), while persuaders (professional services companies) typically account for less than 10% of the effect. For example, Helmi Talib & Co. was able to update its accounts more quickly and accurately by implementing Sage 300cloud, which streamlined the submission of financial reports to its customers.
Differentiating your business effectively will put the power in your hands and help you market your business in a way that attracts potential customers. Word of mouth is how many consultants start, but in most cases, it won't provide you with new business forever. After attending a marketing seminar on the enormous benefits of differentiating himself, Andrew gave himself four weeks to devise a strategy to differentiate his consulting firm, Di Angelo Braun Consulting. Differentiating a company that sells beer or household products is completely different from differentiating a consulting firm.
Take, for example, the Birchman Group, a fast-growing IT consultancy that serves many of the world's leading companies and organizations. De Novo Training & Consultancy Sdn Bhd implemented Sage Business Cloud Accounting to help it perform compliance tasks for its clients. When it comes to differentiating yourself from other business consultants, there are several methods you can use. First, focus on providing exceptional customer service. Make sure your clients know that you are available to answer their questions and address their concerns quickly and efficiently.
You can also differentiate yourself by offering unique services or products that your competitors don't offer. For example, if you specialize in IT consulting, you could offer specialized services such as cloud computing or data analytics. Another way to differentiate yourself is by leveraging technology to provide better services or products than your competitors. For example, if you specialize in financial consulting, you could use software such as QuickBooks or Xero to provide more accurate and timely financial reports for your clients.
Finally, you can differentiate yourself by offering competitive pricing or discounts on certain services or products. Differentiating yourself from other business consultants is essential if you want to stand out from the competition and attract new customers. By focusing on providing exceptional customer service, offering unique services or products, leveraging technology to provide better services or products than your competitors, and offering competitive pricing or discounts on certain services or products, you can set yourself apart from other consultants and increase your chances of success.
